Prospecting and Lead Generation
- Description
- Reviews
Prospecting and lead generation are essential to the success of any sales organization.
Unfortunately, many people view the process as tedious and only engage in the bare minimum.
By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.
What will be learned from this program?
The topics covered in the Prospecting and Lead Generation program are:
- Module One: Getting Started
- Module Two: Prospecting
- Module Three: Traditional Marketing Methods
- Module Four: New Marketing Methods
- Module Five: Generating New Leads
- Module Six: Avoid Common Lead Generation Mistakes
- Module Seven: Educate Prospects
- Module Eight: The Pipeline
- Module Nine: Follow up Communication
- Module Ten: Track Activity
- Module Eleven: Create Customers
- Module Twelve: Wrapping Up
Learning Objectives:
- Identify prospects
- Implement both traditional and new marketing methods
- Use the pipeline effectively
- Educate customers
- Track activity and make adjustments as needed
Recommended For:
- Sales and marketing
- Supervisors
Time to Complete:
Two days
Format:
• Work Book – Lecture
• Workshops – Video
Language:
English
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