Trade Show Staff Training
- Description
- Reviews
Being a part of a trade show can be a wise investment for any company. But preparation is important because it can ‘make or break’ how well you succeed during the show. Employees must realize that they are acting as a representative for the company and should be knowledgeable of its products and services. Preparing your staff for the trade show is a big job, so get started early!
What will be learned from this program?
The topics covered in the Trade Show Staff Training program are:
- Module One: Getting Started
- Module Two: Pre-Show Preparation
- Module Three: Booth Characteristics and Set-Up (I)
- Module Four: Booth Characteristics and Set-up (II)
- Module Five: During the Show (I)
- Module Six: During the Show (II)
- Module Seven: Qualifying Visitors
- Module Eight: Engaging the Right People
- Module Nine: The Rules of Engagement (I)
- Module Ten: Rules of Engagement (II)
- Module Eleven: After the Show
- Module Twelve: Wrapping Up
Learning Objectives:
- Recognize effective ways of preparing for a trade show
- Know essential points to setting up a booth
- Know the Dos and Don’ts behaviors during the show
- Acknowledge visitors and welcome them to the booth
- Engage potential customers and work towards a sale
- Wrap up the trade show and customer leads
Recommended For:
- Trade Show staff
- Job Seekers
Time to Complete:
Two days
Format:
• Work Book – Lecture
• Workshops – Video
Language:
English
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